Case Study

New Balance Outlet

38 Everett Street | Allston, MA 02134 | www.newbalance.com

Place

Under parent company New Balance Athletic Shoe, Inc., Warrior Sports and Brine joined together to form the first Warrior & Brine Outlet, specializing in lacrosse, hockey, field hockey, and soccer gear, in Allston, MA.

Mission

Our retail consulting assignment was to assist in the creation of the first retail format for the Warrior and Brine brands, through concepting and guiding design to reflect the character of the brands themselves. 

Tactics

Together with New Balance’s store planning management team, we contributed to the in-store layout and design strategy of the 7,500 square foot outlet. An extensive retail merchandising display system was developed to utilize existing store fixtures, furniture and racking (in a new and interesting way), as well as salvaged construction materials. These re-purposed materials helped create an eco-friendly, low cost design that embody the Warrior and Brine brands and the sports they represent.

Results

The Warrior & Brine Outlet Store successfully brought two brands to life under one roof, and is reputed as the provider of the best selection of hockey, lacrosse, and soccer equipment, apparel, and footwear in the Boston area, all at unbeatable prices.

Success is In Store. Contact our retail consultants to get started today!