Case Study

Poder Comercial

Tianepolis | Mexico | www.podercomerical.com.mx

Place

Poder Comercial, a major player in Mexico’s cellular provider market..

Mission

Our international assignment was to work with the CEO to help evaluate whether an enhanced retail presence made sense for the brand, and if so, what considerations should be made to ensure brand strength and maintain competitive advantage.

Tactics

Consulting virtually with this international client via conference calls and email, we conducted a strategic evaluation to provide insight into how to best roll-out an expanded brick and mortar strategy that would be beneficial for both the consumer and the internal sales team. Simultaneously we advised the client on how to best position the company for long-term sustainable growth. Through this assessment, we evaluated key areas of the business and the impact an expanded retail strategy would have on brand equity, retail locations, sales team recruiting and retention dynamics, as well as the financials of the business.

Results

While the roll-out is not yet complete, our work on this project highlighted the strengths, weaknesses and related opportunities associated with this plan and alerted the management team to areas that could be leveraged immediately in an effort to strengthen the brand and increase competitive advantage. The project also provided the team with important considerations that needed to be more-fully vetted internally before the company could confidently move forward with creating a larger retail footprint. 

What the Client Had to Say

"After a full concept evaluation, the Retail Concepts team came out with simple to understand and very clear ideas. For me, this was very useful; now the whole company has more clear goals and a new culture to identify ourselves and differentiate from others." 

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