A long time ago (like when AOL was still popular), we circulated a list of “Ten Keys to Retail Success”.
We came across that list recently and wanted to share it with you.
- Focus on your customers. Listen and respond.
- Exceed your customers’ expectations. Surprise them!
- Study the successes of others. You can see and learn a lot by just looking around you!
- Look ahead. Try new ideas. Push the envelope. Embrace change. Don’t do things because “that’s the way we have always done it”, or because “it worked before”.
- Find something to improve every day.
- Position your business uniquely. Carve out areas where you can beat the competition, then go ahead and do just that. Be the best. Being “just as good as (fill in the blank)” isn’t going to cut it.
- Make your store communicate. It should be fresh, organized and edited. You must become the master of non-verbal communication. Your store can be your best or worst advertisement.
- Take action. Pull the trigger and get to work. Don’t be afraid to make mistakes. If you’re not moving forward, you are moving backward.
- Be the master of your business. Be an expert in all facets. Be in control of your inventory, your staff and your store environment. Monitor all expenses. Understand cash flow and break even. Set goals. Follow a budget.
- Smile!! Make work enjoyable for your employees, your customers and of course, yourself.
This list is from 2000, the year of the great Y2K. And, after looking at this list, we decided the 2014 version would be exactly the same. (But we would just change the date.) Are you surprised?
We encourage you to really think about each “key” to success. They still have meaning, 14 years later, which we think means a little something.
Print this list out and consider it a daily checklist. Make it your goal to be able to check off each number at the end of each day. After four weeks of actively engaging, we want to hear from you.
In fact, we may even follow-up and ask you ourselves…