The Vin Bin is a wine, cheese, spirits and brew shop with 3 locations across Massachusetts. With a commitment to high quality products, education series and focus on customer service, The Vin Bin has developed a loyal following of customers during its 12+ years of business.
Our role in a nutshell:
Our assignment was to assist this (then!) start-up with numerous aspects of its store business plan – including marketing and retail merchandising – in addition to aiding in the design of its logo, signage and store interior.
The not-so-secret recipe:
We worked with the owner to develop the concept, define and clarify the brand and in-store experience, as well as assist with the design of the store layout, signage, and custom-designed “vin bins.”
We also helped identify key competitive advantages and developed pricing and promotional strategies, marketing and retail merchandising plans, customer service procedures, and vendor relationships necessary to translate those advantages into a store that continually exceeds expectations.
We have made periodic follow-up visits after the Vin Bin’s successful opening to ensure hours, merchandise, staff, policies, and objectives are continuing to meet customers’ expectations
We’re proud to report:
- 3 successful, high-volume stores with long-standing track records of success
- Recipient of numerous accolades and awards
- After 12+ years and counting, business remains focused and on track (and growing!)