What Do Your Customers See?

Building Customer Trust

What’s behind curtain #2? This month we continue to explore businesses that are focusing on transparency, building customer trust, and succeeding because of it!  Retail…

Behind the Curtain

The Benefits of Business Transparency

Business transparency. This is often scary for an owner. Who wants to let the customers see behind the curtain? But as a customer of, say, a bakery,…

Don’t Be Scared To Compare

A Wegman's Case Study on Price Comparison

For those of you not in the Boston area, something big happened here a couple weeks ago…a Wegman’s opened. If you grew up with a Wegman’s…