What Do Your Customers See?

Building Customer Trust

What’s behind curtain #2? This month we continue to explore businesses that are focusing on transparency, building customer trust, and succeeding because of it!  Retail…

Behind the Curtain

The Benefits of Business Transparency

Business transparency. This is often scary for an owner. Who wants to let the customers see behind the curtain? But as a customer of, say, a bakery,…

Get Social

Retail Vendor Strategy

As we race towards the holiday season, many retailers are focused on doing everything they can to get and keep customers in their stores. With…

Lay It All Out There

5 Tips for Improving Retail Store Design

For many small stores, retail store design and merchandising retail space can be overwhelming. Below we have some tips to make it a bit less…

Hit The Roads With The Fashion Truck

Emily Benson of The Fashion Truck Talks Mobile Retail

This month, we are focusing on mobile retail with Emily Benson of The Fashion Truck, a Boston based mobile boutique. We hope you enjoy her tips…

Bring On The Change

Ideas For Rebranding Your Business

When you look out your store windows, what do you see? No, we are not referring to the fact that maybe your window needs to…

Measure Twice, Cut Once

The Importance of Product Testing

This is a letter from your customer re: product testing **.  I looked to you for advice. I read your attribute signage. I believed you,…

Did I Shrink These Jeans In The Wash?

The Long and Short on Shrinkage

This month we want to talk about something that’s feared (not loved) in retail and we want to tackle this topic head on. SHRINKAGE! Don’t shrink…

Don’t Be Scared To Compare

A Wegman's Case Study on Price Comparison

For those of you not in the Boston area, something big happened here a couple weeks ago…a Wegman’s opened. If you grew up with a Wegman’s…