A Penney For Your Thoughts

The Importance of Retail Merchandising

JC Penney. Again. Again clogging up our inboxes, our newsfeeds, our conversations. And for lack of a better saying: #SMH (shaking my head). Can you say…

Measure Twice, Cut Once

The Importance of Product Testing

This is a letter from your customer re: product testing **.  I looked to you for advice. I read your attribute signage. I believed you,…